Vowel team
The "ow" sound — /ow/
As in cow. Tap play to hear the sound, see the mouth shape, and learn 5 words to practice.

Mouth shape
Start wide, close to 'oo'
Gesture
Pretend to prick finger saying ow-ow-ow
Example words
- cow
- now
- how
- town
- down
How to teach the “ow” sound
- Hear it first. Tap Play three times. Have your child watch your mouth while you copy the sound — no letter name yet, just the pure sound /ow/.
- Do the gesture. Pretend to prick finger saying ow-ow-ow— kids remember sounds 2× faster when there’s a physical action attached.
- Find it in words. Read the 5 example words aloud slowly, stretching the /ow/ sound: “c–o–w”.
- Spot it around the house. “Can you find something that starts with /ow/?” Aim for 3 wins in a row before stopping.
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ABC Phonics — Sounds for Kids