Trigraph (3 letters, 1 sound)
The "ure" sound — /ure/
As in pure. Tap play to hear the sound, see the mouth shape, and learn 5 words to practice.

Mouth shape
'yoo' then add 'r'
Gesture
Point to things saying are you sure?
Example words
- pure
- cure
- sure
- lure
How to teach the “ure” sound
- Hear it first. Tap Play three times. Have your child watch your mouth while you copy the sound — no letter name yet, just the pure sound /ure/.
- Do the gesture. Point to things saying are you sure?— kids remember sounds 2× faster when there’s a physical action attached.
- Find it in words. Read the 5 example words aloud slowly, stretching the /ure/ sound: “p–u–r–e”.
- Spot it around the house. “Can you find something that starts with /ure/?” Aim for 3 wins in a row before stopping.
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ABC Phonics — Sounds for Kids